Thứ Bảy, 22 tháng 5, 2010

Business Correspondence

HOW TO WRITE THE BUSINESS LETTER: 24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters.

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Business_Correspondence.pdf

Trading To Win The Psychology Of Mastering The Markets

If you want to learn how to be a super-trader, then closely examine the concepts in this book. It is based on a proactive trading program that has helped my firm, SAC Capital Management, LLC, grow from a $20- million hedge fund to one handling over $500 million annually after only five years. I have been trading the stock market for twenty years. Originally, I made my trading decisions by watching the ebbs and flows of the ticker tape. I knew very little of the fundamentals of the companies I was trad- ing and based my decisions on the tape action. Later, as I refined my art, I began to combine it with a deeper understanding of the funda- mentals of the underlying companies, the industries, and the general market trends.

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trading_to_win_the_psychology_of_mastering_the_markets_pdf__1593

Do-It-Yourself Advertising And Promotion, 3Rd Ed - Wiley

So much has changed in advertising in the past five years since the second edition of this book, that almost every chapter needed—and received—major revisions and updating. Not only have advertisers changed what they do, but even when they do the same thing, often it’s called something else. Even more important there are now new chapters on subjects not covered before: branding and Yellow Pages advertising plus a totally new approach to basic Internet advertising.

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A Handbook of Commercial Correspondence

Author: A Ashley | Publisher: Oxford University Press | ISBN: 0194572064 | 1998 Year | pdf, 297 pages | language: english | 18,2 MB
The essential reference guide to writing effective business correspondence – now revised and updated. All the information and examples you need for writing business correspondence for study purposes or for work. A practical approach that’s ideal for class, the office, or at home. email correspondence, glossary of business terms, answers to exercises, and improved design.
English level:
Intermediate to Advanced

How can it be used?

* Use it in class, at the office, or at home.
* Always keep it with you as your essential reference guide.

Who is it for?

* Anyone dealing with commercial correspondence from clerical to management level.
* Students taking Business English examinations, such as the LCCI English for Commerce and English for Business, the Cambridge BEC and CEIBT, and Pitman's English for Business Communications.
* Business studies teachers.

Key features

* Shows you how to handle enquiries, banking, insurance, personnel, and social correspondence.
* Improves your written style by explaining the language of business correspondence.
* Saves you time – find what you need to know immediately.

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The Grammar of Words

Each textbook provides a specific perspective on the discipline that it aims to introduce. Therefore, writing this book has not only been a challenge for me because of the didactic demands that each textbook imposes on its writer. It also forced me to rethink my own ideas on morphology in confrontation with those of others, and to come up with a consistent picture of what morphology is about. This perspective is summarized by the title of this book, The Grammar of Words, which gives the linguistic entity of the word a pivotal role in understanding morphology.

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Mapping the Markets: A Guide to Stockmarket Analysis

by Deborah Owen and Robin Griffiths
Profile Books © 2006 (146 pages) Citation
ISBN:9781576602386

"The Economist" covers a wide range of subjects with confidence, wit and authority--Economist Books mirror this approach. This book demonstrates how to analyze the way markets are likely to behave in order to determine the correct price of an asset.

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